Understanding Consumer Trends
Tuesday, May 6th | 2:40 pm - 3:30 pm
This session will examine evolving consumer preferences, including the growing interest in health-conscious choices, the enduring appeal of nostalgic flavors, and the rising demand for innovative and sustainable solutions. This talk will provide a forward-looking perspective to help flavor industry leaders navigate the dynamic landscape of evolving tastes.
Session Speaker
Wendy Reinhardt Kapsak, MS, RDN
President and Chief Executive Officer, International Food Information Council (IFIC)
Wendy Reinhardt Kapsak, MS, RDN is President and CEO of the International Food Information Council (IFIC) where she employs her expertise in food and nutrition communication strategies. Prior to joining IFIC, Wendy served as the President and CEO of the Produce for Better Health Foundation (PBH) where she guided the Foundation’s efforts with hundreds of public and private partners to advance fruit and vegetable consumption for happier, healthier lives. Earlier in her career, she held multiple leadership positions in the Food, Nutrition & Health Partnerships and Corporate Engagement verticals in Bayer Crop Science. While in these roles, her efforts focused on connecting the food, nutrition, culinary, and agriculture communities for greater understanding, collaboration, and innovation. Wendy earned bachelor’s and master’s degrees in Nutrition and Exercise Science from the University of Missouri, Columbia and James Madison University, respectively. She completed her dietetic internship at Yale-New Haven Hospital — an affiliate of the Yale University School of Medicine.