Communications Workshop

Today’s highly digital world is filled with misinformation and myths about food and flavors created by non-expert influencers and even artificial intelligence. In this Communications Workshop, learn how clear and credible science communications can inform, build trust, and encourage better decisions about food, flavors, nutrition, and health. This workshop features experts on science and food communications who will share best practices so you can not only deliver information about flavors confidently, but connect with audiences on an emotional level.

Topics include:

• Who are influential and credible voices for different audiences—and how are social influencers, traditional media, AI, and even apps impacting believable communications.
• What are the best ways to effectively communicate science, especially in today’s current skeptical climate.
• Why is storytelling one of the best ways to share information and connect with audiences—and how to do it better.
• Ways in which you can be a flavor industry ambassador!

Agenda and speakers to be confirmed.

This workshop is included with Annual Leadership Conference registration. It is also available for individual purchase by FEMA members.

Please visit the Registration page for FEMA’s registration policies and procedures.