Communications Workshop

Monday, May 4, 2026 | 11:30 am – 3:00 pm

Today’s highly digital world is filled with misinformation and myths about food and flavors created by non-expert influencers and even artificial intelligence. In this Communications Workshop, learn how clear and credible science communications can inform, build trust, and encourage better decisions about food, flavors, nutrition, and health. This workshop features experts on science and food communications who will share best practices so you can not only deliver information about flavors confidently, but connect with audiences on an emotional level.

Topics include:

  • Who are influential and credible voices for different audiences—and how are social influencers, traditional media, AI, and even apps impacting believable communications.
  • What are the best ways to effectively communicate science, especially in today’s current skeptical climate.
  • Why is storytelling one of the best ways to share information and connect with audiences—and how to do it better.
  • Ways in which you can be a flavor industry ambassador!

This workshop is included with Annual Leadership Conference registration. It is also available for individual purchase by FEMA members.

Please visit the Registration page for FEMA’s registration policies and procedures.

KEYNOTE SPEAKER

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Carolyn O’Neil, MS, RDN

Broadcast Journalist and Dietitian

Carolyn is a celebrated broadcast journalist and dietitian known for blending science‑based communication with a vibrant, engaging storytelling style rooted in her passion for global food culture. She pioneered CNN’s Food & Health coverage, authored two best‑selling cookbooks, contributes widely to major media outlets, and has been recognized with multiple James Beard Foundation Awards.

PANELISTS

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Elisabeth Anderson, MA

Director of Science Communication, Michigan State University, Center for Research on Ingredient Safety

Elisabeth focuses on demystifying dense subjects using a human-based storytelling approach that meets individuals where they are, not where experts assume they should be. She specializes in digital media and digital tools.

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Janet Helm, MS, RDN

Food at the Helm

Janet has over two decades of PR agency experience and now leads her consultancy, Food at the Helm, helping food and agriculture organizations navigate food culture and emerging trends. A national speaker and media contributor, she has been featured on major national outlets, served as an Academy spokesperson, and contributes to U.S. News & World Report and Today’s Dietitian.

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Dr. Marianna Naum

Science Table Communications

Through Science Table Communications, Marianna helps science-driven organizations translate complex ideas into clear, compelling messages that build trust and drive impact. She brings over 15 years of FDA leadership experience directing strategic communications, risk messaging, consumer education, and stakeholder engagement for the Human Foods Program.

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Wendy Reinhardt Kapsak, MS, RDN

President & Chief Executive Officer, International Food Information Council

Wendy brings her deep expertise in food and nutrition communication strategies to help IFIC deliver on its mission to effectively communicate science-based information about sustainable food systems, with a focus on food safety and nutrition.