The Future of Flavor: Taste Without Compromise
Tuesday, May 5 | 1:15PM – 2:15PM
Flavor is no longer judged on taste alone—health perceptions, ingredient transparency, and emotional payoff are reshaping its role across food and beverage. This presentation explores how consumer expectations are evolving and what that means for flavor development, positioning, and partnership between flavor houses and CPGs. We will look at the growing flavors across key product categories, and also discuss what consumers online are talking about.
Session Speaker
Lynn Dornblaser
Mintel
Lynn Dornblaser brings more than 30 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and extensive public speaking. Previously, Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major U.S. news organizations, including The Wall Street Journal, USA Today, The New York Times and CNN. Dornblaser holds a bachelor's degree in journalism from the University of Illinois and also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.