Key Initiatives
New Website Launch
In Fall 2017, FEMA launched its newly redesigned website. The site centralizes communications to FEMA’s internal and external audiences and provides scientific, regulatory and educational content for members and the public. The site is modernized to include mobile device responsiveness, increased navigation intuitiveness and robust search capabilities. Explore FEMAFlavor.org
CPC Membership Recruitment
The CPCF and Communications and Membership Committees are developing membership materials to explain the value of FEMA membership specifically for CPC in regard to key technical, regulatory and scientific information.
Communication
The Enhanced Communication Committee developed a heat map on priority issues and a tactical framework for public awareness.
Informational Videos
FEMA premiered two videos that show the value of flavors to consumers and educate the public on the importance of the FEMA GRAS program. The first video, “What are Flavors?”, educates consumers on what flavors are and how the flavor industry makes it possible to enjoy great-tasting food and beverages. The second video, “What is FEMA GRAS?”, explains the FEMA GRAS program and why it’s the industry’s gold standard for flavor safety.”
Presentations
Trend Profiling: Resetting the Stage for Trends Forecasting
Suzy Badaracco
President, Culinary Tides Inc.
The Futures of Foods
William Rosenzweig
Dean and Executive Director,
The Food Business School
Consumer Ingredients: The “Hidden Heroes” of the CPG Industry
Heidi Vesterinen
Financial Analyst, Exane BNP
Paribas
The Edelman Trust Barometer
Tish Van Dyke,
Chair
Global Food and Beverage Sector,
Edelman
Preparing Your Business for the Millennial Era
Jamie Notter
Founding Partner, WorkXO
Hot Topics Lunch: Overcoming Ingredient Phobia: What do Consumers Really Want?
Dr. Hamed Faridi
McCormick & Company
Robert B. Lewis III
Pepsico
Edith Devita
Wrigley
Moderator:
Jerry Bowman
FEMA Executive Director
Unleashing Innovation
Gillian Tett
Managing Editor &
Columnist (US), Financial Times
Food Trends
Barb Renner
Vice Chairman & US Leader,
Consumer Products, Deloitte
LLP
On the Horizon
Member Recruitment Campaign
The Communications and Membership Committee is developing video that highlights FEMA’s value proposition to potential members and makes personal connections through member testimonials.
All About Flavors
The All About Flavors section of the FEMA website will be expanded as a one-stop resource to share the value of flavors with consumers. In addition to new blog content, FEMA will share videos, infographics and fact sheets about the history of flavors, where flavors come from, and more.