Live Your Flavor is your resource for information about flavors, flavor ingredients, and their safety. Flavors have been safely added to the foods and beverages we enjoy for hundreds of years, and today’s flavor industry is committed to the continued safety of its ingredients.
Flavor Facts
What Makes Meat Flavor and Why Do We Love It?
What gives meat its crave-worthy flavor? From umami compounds to the Maillard Reaction, discover the science behind meat flavor and why we love it.
The Flavor Passport: Discovering Cultures Through Taste
Food is one of the most powerful ways to experience the world. Each cuisine tells a story—of geography, tradition, and innovation. Flavors are at the heart of these culinary experiences, allowing us to travel the globe through taste.
In today’s food landscape, flavors provide a bridge to new cultures, broadening our palates and appreciation for global cuisine.
The Flavor Industry: From Ancient Times to Today
Spices and flavors have been used for thousands of years all over the world, beginning when people used simple herbs or spices to flavor their food. Today, the flavor industry is comprised of hundreds of companies all over the world.
Supertaster, Medium-taster, Non-taster: Which are you?
Farsighted, nearsighted, and 20/20 all represent your vision identity. But where do you fall on the taste-scale? Scientists refer to three categories to describe your tasting ability: supertaster, medium-taster, or – oh my – a non-taster.
How the Common Cold Affects Flavor
Have you ever noticed that when you have a cold, food just doesn’t taste right? You’re not alone.