Spices and flavors have been used for thousands of years all over the world, beginning when people used simple herbs or spices to flavor their food. Today, the flavor industry is comprised of hundreds of companies all over the world.
Think about the last time you had a cold with a stuffed up nose, limiting your sense of smell, and you tried to eat your favorite food. Didn't quite taste the same did it?
In recent years, American cuisine has expanded its traditional menu to include fresh new international foods and flavors, resulting in a clear increase in the number of international restaurants, cookbooks, and ingredients sold in supermarkets.
Have you ever opened a bag of potato chips and thought to yourself “I wish I could have a chip that tasted like Chicken & Waffles or Sriracha?” Your wish is now a reality.