About Ends and Other Flavored Tobacco Products
Ensuring that consumers can trust in the safety of flavors used in foods and beverages is FEMA’s primary goal. FEMA’s Expert Panel evaluates flavor ingredients for use in foods and beverages only, not in non-food products like electronic nicotine delivery systems (ENDS) and other flavored tobacco products. FEMA has cautioned ENDS and other flavored tobacco product manufacturers not to imply the flavors they use have been evaluated as safe for this purpose by the FEMA Expert Panel.
Spices and flavors have been used for thousands of years all over the world, beginning when people used simple herbs or spices to flavor their food. Today, the flavor industry is comprised of hundreds of companies all over the world.
What do you get when you combine the essences of lemon, banana, raspberry and pineapple? Strawberry of course. Unless you’re a flavorist, that is probably a surprising response.
Farsighted, nearsighted, and 20/20 all represent your vision identity. But where do you fall on the taste-scale? Scientists refer to three categories to describe your tasting ability: supertaster, medium-taster, or – oh my – a non-taster.
Have you ever noticed that when you have a cold, food just doesn’t taste right? You’re not alone.
For many of us, the smell of bacon sizzling in the pan or burgers smoking on the grill makes our mouths water. What is it that flavors meat and leaves us craving more?
FEMA provides education, training, information and resources necessary to navigate today's dynamic flavor industry. Click below and explore more.
